HOST TASKS

LIFTERS

Get to 25-70% Event Filled

  • We will be in close communication with you. If you are struggling to fill your event, we will strategize together to get more athletes registered

MEDIA

Continue to Promote the Event!

  • ​​​​​​​​​​As the host gym, you are responsible for filling up your registrations to a minimum of 20 lifters. We will be advertising on our end through social media, but you will need to promote it locally for competitors. ​​​​​​​We cap most meets at 40 lifters, but if your venue is able to support more than this, we would love to discuss and potentially open it up for more!

    • ​​​​​​​Ways to locally promote the event:

      • Print & drop of flyers (design is in content tab) to local gyms, massage places, PT offices, chiropractors, recovery/wellness shops, supplement stores, etc

      • Reach out to local coaches and encourage their athletes to participate

      • Reach out to local gym owners and encourage their community to get a group together to register or come to support

      • Note: The more lifters you have, the more people in your door, and the more of a financial benefit it is to you

VOLUNTEERS

Touch-point With Volunteers


  • ​​​​​​​Around this time, you'll want to have a short touch-point with your volunteers confirming that they are still available and good to go

Have Volunteers Register through event page link

  • To get their t-shirt size, have them register through the Competition Corner venue link

SPONSORSHIPS

Complete Any Ongoing Sponsorship Tasks

  • Complete all final sponsorship tasks

SOCIAL MEDIA

Promote on Social Media

  • Continue to promote on social media via Instagram stories + posts to get the word out. Our goal is 1-3 posts/week leading up to the event

XYL TASKS

LIFTERS

Order additional lifter bags (as needed)

  • Each lifter will receive their very own lifter bag with special prizes and goodies

Place order for awards

  • All top two finishes for each division will receive an XYL award. We will ship this out in a package

Touchpoint with lifters

  • ​​​​​Our team will be in close communication with each lifter and individually reach out to them two months prior to thank them + answer any questions

MEDIA

Finalize media team + schedule meeting if needed
​​​​​​​

  • We will finalize media team at XYL event (photographer and/or videographer)

VOLUNTEERS

Here to answer any questions about your gym finding volunteers
​​​​​​​

  • ​​​​​​​​​​​​​​We are preparing SOPs and volunteer standards to make it an easy, clear process for each volunteer

SPONSORSHIPS

Sponsor fulfillment
​​​​​​​

  • In communication with sponsors and fulfillment of their specific sponsorship level

SOCIAL MEDIA

Promote on social media according to social media strategy

  • We are also doing lead generation + outreach to local gyms and athletes for registrations

If you have any questions, comments, thoughts, or concerns, please do not hesitate to reach out to our XYL team. We will be in close communication throughout this process.

CEO & Founder - Kelsey Lensman

[email protected]

330-606-3210