EMPOWER WOMEN TO XPAND THEIR LIMITS TOGETHER
PRICING | DETAILS | BENEFITS
Massive Reach
Your brand has the opportunity to reach thousands of women with events in multiple locations around the country and our media presence
865+ projected female athletes in 2025 across live events
3,000+ projected spectators at our live 2025 events
16 events across 10+ states in the US
Elevate Your Brand
We will elevate your brand by connecting you with a targeted demographic of women and girls passionate about health and fitness
100% female events
Primary ages 20-55 with an average age of 34 years old
41% are 0-1 years lifting, 47% 1-3 years lifting
Enhance Brand Image
Associating with XYL reinforces your brand as one that empowers women in strength enhancing it's image in health and fitness
Athletes age range from 7-72 years old
Special division in our strength events for "Might & Mini" lifters 14 years and younger
41% are new to lifting with 0-1 years of training
Media Exposure
Your brand will have media exposure across our platforms and events as well as receive content back including your brand's logo and image
46k+ views on our Xpand Your Limits Instagram
9,000+ engaged followers on XYL and founder's social media
84.9% women follower's on XYL Instagram
2025 PACkAGES
REGIONAL SPONSORSHIP PACKAGES
Squat
$250+
Exposure across ONE specific event
Small logo on middle tier of website
Small logo on strength event banner
Small logo on strength event banner
Small logo on strength event t-shirts
BENCH
$500+
Exposure across ONE specific event
Medium logo on middle tier of website
Medium logo on all strength event banners
Medium logo on all strength event t-shirts
Product or marketing insert in all strength athlete bags across all venues
IG feed announcement of sponsorship
DEADLIFT
$1,000+
Exposure across THREE specific events
Large logo on middle tier of website
Large, top logo on all strength event banners
Large, top logo on all strength event t-shirts
Product or marketing insert in all strength athlete bags across all venues
Exclusive access to have a booth at ONE event (not including summit)
IG feed announcement of sponsorship
2025 PACkAGES
NATIONAL SPONSORSHIP PACKAGES
SEEK THE EDGE
$2,500
Exposure across all 16+ events in 2025 in multiple cities
Medium logo on upper tier of website with link
Medium logo on all strength event banners
Medium logo on all strength event t-shirts
Name mentioned at every event
Product or marketing insert in all strength athlete bags
Direct link to purchase product in 1 email blast
IG feed announcement of sponsorship (4)
No contracts - cancel anytime
Ultra
$5,000
Exposure across all 16+ events in 2025 in multiple cities
Center, large logo on upper tier of website with link
Center, large logo on all strength event banners
Center, large logo on all strength event t-shirts
Name mentioned at every event
Product or marketing insert in all strength athlete bags
Direct link to purchase product in 5 event email blasts
Receive content package (10+ pics) of logo/product
Exclusive access to have a booth at SUMMIT & ONE additional event
IG feed announcement of sponsorship
Multiple IG story posts
No contracts - cancel anytime
OUR AUDIENCE
All women
Ages 7-72 (average 20-55)
Engaged in strength training and fitness
Multiple locations around the country
41% have 0-1 years of strength training experience
34 years old is the average age
OUR NUMBERS
960+
Women empowered through coaching, events, and membership
972+
Personal records smashed at events
100+
Average attendance at our events
UPCOMING 2025 XYL EVENTS
Air, Fire & Ice
February 8th, 2025
Columbus, Ohio
All-Women's Lifting
March 22nd, 2025
Locations TBA: 5 Venues
Operation SEAL
April 5th, 2025
Columbus, Ohio
XYL 2025 SUMMIT
May 17th, 2025
Columbus, Ohio
Operation Sandstorm
July 19th, 2025
Virginia Beach, Virginia
9/11 Stair Climb
September 11th, 2025
Columbus, Ohio
Hike Mount Marcy
October 4th, 2025
Keene, New York
All-Women's Lifting
October 25th, 2025
Locations TBA: 5 Venues
We are so grateful to those that partner with us to make these events happen.
OUR SPONSORS
YOUR BRAND. OUR COMMUNITY.
Seek the edge of your comfort zone.
OUR XYL FAMILY
What Our Sponsors, Athletes & Hosts Say...
“Transformative & life changing"
"Yesterday I witnessed so many women stepped into their power as a STRONG female.
...myself included.More than a year ago I made a declaration to myself.. I was going to join a powerlifting meet.
I did it. AND I couldn't have picked a better event to make it MY FIRST. XYL & Kelsey Lensman THANK YOU. THANK YOU. THANK YOU.
The entire day, every attempt, every moment of hype, all the support, all the love.. it was magical."
-Alyssa, Event Athlete
"XYL will always have a place in my heart."
"XYL will always have a place in my heart. Taking my “I think I can do it” to having the confidence to KNOW I can! It’s more than about just lifting weights. It’s about doing hard things and being so proud of yourself afterwards. The encouragement, the energy, the support I’ve received outside of competing has been amazing."
-Jess, Event Athlete
"The XYL Meet was life changing"
"The XYL Meet was life changing. When you do hard things and prove to yourself YOU Can Do Hard Things your confidence grows by leaps and bounds AND you inspire those around you without event knowing. SIGN UP. Best. Decision. Ever!"
-Jane, Event Athlete
"I'm so thankful you brought us in on this"
"Can't tell you enough how amazing today was! I'm so thankful you brought us in on this!"
-Erin, Event Host
A VIDEO IS WORTH A THOUSAND WORDS
CHECK OUT OUR PREVIOUS EVENTS
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
Meet the Founder
Kelsey Lensman
Hey! I'm Kelsey Lensman and the founder of EmpowHER Fitness. Through my fitness journey of being a 5x bodybuilding competitor, 3x powerlifting competitor, and competing in a bunch of other events I've realized that I'm capable of so much more than I ever imagined. It's my goal to create experiences for women to do the same.
Last year I finished a national campaign I created called Mission48 where I competed in 48 different fitness competitions in 48 states in 48 days to inspire women to push their limits, do hard things, and build self-confidence. I partnered with a ROX, Ruling Our Experiences, a 501c(3) organization that develops confident girls who can control their own relationships, experiences, decisions, and futures. We were able to fund over 130 girls for their program.
It's our mission through our events to show women that they are capable of so muhc more than they would have thought. I appreciate you supporting our #buildingstrongwomen movement.
JOIN US
READY TO EMPOWER WOMEN?