EMPOWER WOMEN TO XPAND THEIR LIMITS TOGETHER
PRICING | DETAILS | BENEFITS
Massive Reach
Your brand has the opportunity to reach thousands of women with events in multiple locations around the country and our media presence
865+ projected female athletes in 2025 across live events
3,000+ projected spectators at our live 2025 events
16 events across 10+ states in the US
Elevate Your Brand
We will elevate your brand by connecting you with a targeted demographic of women and girls passionate about health and fitness
100% female events
Primary ages 20-55 with an average age of 34 years old
41% are 0-1 years lifting, 47% 1-3 years lifting
Enhance Brand Image
Associating with XYL reinforces your brand as one that empowers women in strength enhancing it's image in health and fitness
Athletes age range from 7-72 years old
Special division in our strength events for "Might & Mini" lifters 14 years and younger
41% are new to lifting with 0-1 years of training
Media Exposure
Your brand will have media exposure across our platforms and events as well as receive content back including your brand's logo and image
46k+ views on our Xpand Your Limits Instagram
9,000+ engaged followers on XYL and founder's social media
84.9% women follower's on XYL Instagram
2026 PACkAGES
OUR PARTNER PACKAGES
Year-round brand alignment across all XYL events, podcast, and media
ANNUAL BRAND Partner
Limit of 1-2 Brand Partners Per Year
$10,000/year ($15,000 value)
Per Event Inclusions
Logo placement at all XYL events
Vendor booth at select flagship events
Priority consideration for on-site activations
Consistent brand association with XYL
Year-Round Inclusions
Website sponsor placement
2–4 intentional Instagram integrations/campaigns
Category exclusivity (when applicable)
Tagged mentions at multiple events
Logo included across event sponsor assets
Podcast Integration
Ongoing verbal recognition as an Annual Brand Partner
Optional add-ons:
Sponsored episode
Founder shout-out
2025 PACkAGES
OUR SPONSORSHIP PACKAGES
Event-level exposure within a specific location or region
EVENT PRESENTING PARTNER
$2,500
Be the headline brand behind the event
Exclusive event naming rights
“[Event Name] presented by ___”Top logo placement on all event signage & sponsor boards
Priority vendor booth placement (when applicable)
Verbal recognition throughout the event
Brand inclusion in event recap content (photo/video when captured)
Pre- and post-event social media recognition
Opportunity to include approved items in athlete bags or e-bags
Best for: Brands seeking maximum visibility and brand authority.
LIFT
SPONSOR
$500+
Own one of the most high-energy moments of the day.
Brand association with a featured lift
(Squat, Bench, or Deadlift)Signage at your assigned lift station
Verbal recognition during lift rotations
Standard vendor booth placement (when applicable)
Logo placement on event sponsor board
Optional inclusion in athlete e-bags (approved items)
Inclusion in post-event social media recap
Best for: Local brands that want targeted, high-visibility exposure.
COMMUNITY SPONSOR
$250+
Support women. Support community. Make an impact.
Logo/name placement on event sponsor board
Recognition as a supporter of the local XYL event
Inclusion in post-event sponsor recap
Brand alignment with women-focused community impact
Best for: Businesses who want to support the mission and be part of something meaningful.
XYL attracts a highly targeted community of women and girls who are passionate about pushing their limits, building resilience, and embracing personal growth through fitness and mindset transformation
OUR AUDIENCE
Women ages 25-45 with expansion strategy to reach collegiate demographic
Highly active in fitness, wellness, and personal growth
Athletes age range from 7-72 years old
76% female, 41% ages 25-34
865+ competing athletes annually
41% have 0-1 years of strength training experience
OUR NUMBERS
1124+
Women empowered through coaching, events, and membership
845+
Personal records smashed at events
3000+
Spectators projected for 2025 live events
ALL 2025 XYL EVENTS
Air, Fire & Ice
February 8th, 2025
Columbus, Ohio
All-Women's Lifting
March 22nd, 2025
Ohio, Texas, Pennsylvania, Washington,
Operation SEAL
April 5th, 2025
Columbus, Ohio
XYL 2025 SUMMIT
May 17th, 2025
Columbus, Ohio
Operation Sandstorm
July 19th, 2025
Virginia Beach, Virginia
9/11 Stair Climb
September 11th, 2025
Columbus, Ohio
Hike Mount Marcy
October 4th, 2025
Keene, New York
All-Women's Lifting
October 25th, 2025
Ohio, Texas, Washington, Pennsylvania
We are so grateful to those that partner with us to make these events happen.
OUR SPONSORS
YOUR BRAND. OUR COMMUNITY.
Seek the edge of your comfort zone.
OUR XYL FAMILY
What Our Sponsors, Athletes & Hosts Say...
“Transformative & life changing"
"Yesterday I witnessed so many women stepped into their power as a STRONG female.
...myself included.More than a year ago I made a declaration to myself.. I was going to join a powerlifting meet.
I did it. AND I couldn't have picked a better event to make it MY FIRST. XYL & Kelsey Lensman THANK YOU. THANK YOU. THANK YOU.
The entire day, every attempt, every moment of hype, all the support, all the love.. it was magical."
-Alyssa, Event Athlete
"XYL will always have a place in my heart."
"XYL will always have a place in my heart. Taking my “I think I can do it” to having the confidence to KNOW I can! It’s more than about just lifting weights. It’s about doing hard things and being so proud of yourself afterwards. The encouragement, the energy, the support I’ve received outside of competing has been amazing."
-Jess, Event Athlete
"The XYL Meet was life changing"
"The XYL Meet was life changing. When you do hard things and prove to yourself YOU Can Do Hard Things your confidence grows by leaps and bounds AND you inspire those around you without event knowing. SIGN UP. Best. Decision. Ever!"
-Jane, Event Athlete
"I'm so thankful you brought us in on this"
"Can't tell you enough how amazing today was! I'm so thankful you brought us in on this!"
-Erin, Event Host
A VIDEO IS WORTH A THOUSAND WORDS
CHECK OUT OUR PREVIOUS EVENTS
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
Our Mission
The core problem many women face isn’t just physical—it’s a mindset of limitation. Too often, women doubt their own strength, resilience, and potential.
Xpand Your Limits (XYL) exists to shatter those doubts.
At XYL, we empower women to
push past their comfort zones
through nationwide events, including all-women’s strength, endurance, outdoor, and resilience challenges. These experiences aren’t just workouts—they are transformational journeys that show women they are capable of far more than they ever imagined.
But XYL is more than just events. Through our coaching programs in fitness, nutrition, and mindset, we help women build not just physical strength, but mental toughness and unshakable confidence.
At XYL, we don’t just train bodies. We build belief.
-Founder, Kelsey Lensman
JOIN US
READY TO EMPOWER WOMEN?