EMPOWER WOMEN TO XPAND THEIR LIMITS TOGETHER
WHY PARTNER | WHO YOU REACH | WHAT IT LOOKS LIKE
A Movement Women Choose to Be Part Of
Xpand Your Limits (XYL) is a national women’s movement built around strength, confidence, and community. Through live events, training experiences, and year-round programming, we bring together women who are actively investing in their growth — physically, mentally, and personally.
Our events don’t just attract participants. They bring together engaged, values-driven women who show up, commit, and support the brands that support them.
For sponsors, XYL isn’t just visibility — it’s alignment with a community that trusts where it invests its attention and loyalty.
WHO WE REACH
Women ages 25–45 as the core demographic, with active expansion into the collegiate market
Highly active in fitness, wellness, and personal growth
76% female, 41% ages 25-34
1,000+ competing athletes annually across live events
41% have 0-1 years of strength training experience
Athletes span ages 7–72, creating multi-generational brand exposure
WHY BRANDS PARTNER WITH XYL
Impactful Reach
XYL places your brand directly inside live, high-energy environments where women are actively participating, competing, and connecting — across multiple cities and states nationwide.
1000+ projected female athletes in 2026 annual
3,000+ projected spectators
16 events across 10+ states
Elevate Your Brand
We connect your brand with women who are deeply invested in their health, performance, and personal growth — creating authentic brand exposure that feels earned, not forced.
100% female events
Primary ages 20-55 with an average age of 34 years old
41% are 0-1 years lifting, 47% 1-3 years lifting
Enhance Brand Image
Partnering with XYL positions your brand alongside strength, confidence, and women’s empowerment — in environments where those values are lived, not just marketed.
Athletes age range from 7-72 years old
Special division in our strength events for "Mighty & Mini" lifters 14 years and younger
41% are new to lifting with 0-1 years of training
Media Exposure
Sponsors receive meaningful digital exposure through event content, social media, and brand-aligned storytelling — including shareable assets featuring your logo, products, and presence.
46k+ views on our Xpand Your Limits Instagram
9,000+ engaged followers on XYL and founder's social media
84.9% women follower's on XYL Instagram
2026 PACkAGES
BRAND PARTNERSHIP OPPORTUNITIES
Year-round brand alignment across all XYL events, podcast, and media
ANNUAL BRAND Partner
Limit of 1-2 Brand Partners Per Year
Investment: $10,000 annually
(Estimated $15,000+ value)
Designed for brands seeking consistent, values-aligned presence throughout the year.
Per Event Inclusions
Brand presence integrated into the live XYL event experience
Logo placement at all XYL events
Vendor booth presence at select flagship events
Priority consideration for on-site activations
Consistent brand association with XYL
Year-Round Inclusions
Ongoing brand visibility between events across XYL platforms
Website sponsor placement
2–4 intentional Instagram integrations/campaigns
Category exclusivity (when applicable)
Tagged social media mentions across multiple events
Logo included across key event sponsor assets (digital + on-site)
Podcast Integration - Seek the Edge Podcast
Audio recognition through XYL’s long-form, trust-based media
Ongoing verbal recognition as an Annual Brand Partner across Seek the Edge Podcast
Optional podcast add-ons:
Sponsored episode
Founder shout-out
2026 PACkAGES
EVENT-LEVEL SPONSORSHIP OPPORTUNITIES
Designed for brands seeking event-level exposure within a specific city or region.
MAIN VENUE PARTNER
Best for: Brands seeking maximum visibility and brand authority.
$2,500
Ideal for brands looking to be the primary supporter of a single XYL event.
Exclusive event naming rights
“[Event Name] presented by ___”Top logo placement on all event signage & sponsor boards
Priority vendor booth placement (when applicable)
Verbal recognition throughout the event
Featured inclusion in event recap content photo/video content (when captured)
Pre- and post-event social media recognition
Opportunity to include approved items in athlete bags or e-bags
All partnerships are reviewed to ensure brand alignment.
LIFT
SPONSOR
Best for: Local brands that want targeted, high-visibility exposure.
$500+
Own one of the most high-energy moments of the day.
Brand association with a featured lift
(Squat, Bench, or Deadlift)Signage at your assigned lift station
Verbal recognition during lift rotations
Standard vendor booth placement
Logo or name placement on event sponsor board
Optional inclusion in athlete bags or e-bags (approved items)
Inclusion in post-event social media recap
All partnerships are reviewed to ensure brand alignment.
COMMUNITY SPONSOR
Best for: Businesses who want to support women, community, and meaningful local impact.
$250+
Support women. Support the local community. Make an impact.
Logo or name placement on event sponsor board
Recognition as a supporter of the local XYL event
Inclusion in post-event sponsor recap
Brand alignment with women-focused community impact
All partnerships are reviewed to ensure brand alignment.
Not sure which partnership is the best fit?
Whether you’re looking for national visibility, event-level exposure, or mission-driven community impact, we’ll help you identify the right partnership for your brand.
FOR THE ONE
For the One is inspired by Luke 15—the story of leaving the ninety-nine to go after the one. At every XYL event, we partner with a local charity to ensure the strength built on the platform reaches beyond the room and into the life of someone who needs it. All the door fees goes directly to support that local charity. Our partners play a role in making this impact possible — not just through funding, but through presence and alignment.
Every XYL partnership supports more than just events — it supports real impact.
Trusted by Brands Who Believe in Strength, Community, and Impact
OUR SPONSORS
JOIN US
READY TO PARTNER WITH XYL?