EMPOWER WOMEN TO XPAND THEIR LIMITS TOGETHER
PRICING | DETAILS | BENEFITS
Massive Reach
Your brand has the opportunity to reach thousands of women with events in multiple locations around the country and our media presence
865+ projected female athletes in 2025 across live events
3,000+ projected spectators at our live 2025 events
16 events across 10+ states in the US
Elevate Your Brand
We will elevate your brand by connecting you with a targeted demographic of women and girls passionate about health and fitness
100% female events
Primary ages 20-55 with an average age of 34 years old
41% are 0-1 years lifting, 47% 1-3 years lifting
Enhance Brand Image
Associating with XYL reinforces your brand as one that empowers women in strength enhancing it's image in health and fitness
Athletes age range from 7-72 years old
Special division in our strength events for "Might & Mini" lifters 14 years and younger
41% are new to lifting with 0-1 years of training
Media Exposure
Your brand will have media exposure across our platforms and events as well as receive content back including your brand's logo and image
46k+ views on our Xpand Your Limits Instagram
9,000+ engaged followers on XYL and founder's social media
84.9% women follower's on XYL Instagram
2025 PACkAGES
ANNUAL SPONSORSHIP PACKAGES
XYL aNNUAL SPONSOR
National Exposure Across All 16+ Events, 850+ Athletes and All Digital Media
$5,000/year ($10,000 value)
Branding & Recognition
Your logo on event banners, website, and athlete gear
Large logo placement on volunteer t-shirts
Company name mentioned at every event by the announcer
Featured in athlete bags (direct material placement)
Logo on all email marketing (48+ dedicated emails)
Exclusive Event Access & Vendor Opportunities
FREE Vendor Booth at the All-Women’s Sport & Fitness Festival ($3,500 Value)
10x20 prime booth space
5 exhibitor passes
Sampling & product sales access
Option to set up a vendor booth at any XYL event ($1,000 value per event)
10x10 space
Sampling & product sales access
Content & Media Exposure
Professional Content Package Post-Event:
Video recap featuring annual sponsor logos (for use on your socials)
Branded athlete photos & videos for marketing use
Brand Recognition in Collaborative Partnerships
Co-branded content with other top fitness brands
Brand mentions in influencer collaborations
Digital & Social Media Features
12 Social Media Brand Features on IG & YouTube
(9.5k followers, 150k+ monthly reach)
12 Podcast Ad Features (15-30 sec) on Seek the Edge
(5k+ unique monthly visitors, 95% women, 5.0 rating)
Collegiate Market Expansion
Brand exposure through the new XYL Collegiate Division
Logo on emails & marketing materials for university outreach
2025 PACkAGES
REGIONAL SPONSORSHIP PACKAGES
Exposure across a location or region for a specific event
Platinum Venue SPonsor
$2,500
When you are the Platinum Sponsor, the meet is essentially named after and markets your brand!
The specific meet you choose to sponsor will be name "Xpand Your Limits Powered by (your business name)"
IG handle mention & tag in every meet related post
Company announced as Venue Sponsor during the meet
Exposure across ALL locations on that specific event date
Center, top section logo on the XYL website
Center, top section logo on the XYL meet shirt
Center, top section logo on the XYL banner backdrop
Product or marketing insert in all strength athlete bags across all venues
Exclusive access to have a table/vendor booth at the event to promote products/services
Receive content package with your company logo and exclusive pictures from our event to use on your social media
Minimum 4 post mention on 1 IG account (@xpandyourlimit)
DEADLIFT
$1,000+
Exposure across ALL locations on that specific event date
Large logo on middle tier of website
Large, top logo on all strength event banners
Large, top logo on all strength event t-shirts
Product or marketing insert in all strength athlete bags across all venues
Exclusive access to have a booth or promo at multiple events (including the summit)
IG feed announcement of sponsorship
BENCH
$500+
Exposure across ONE specific event
Medium logo on middle tier of website
Medium logo on all strength event banners
Medium logo on all strength event t-shirts
Product or marketing insert in all strength athlete bags across all venues
Exclusive access to have a booth at ONE event (not including summit)
IG feed announcement of sponsorship
Squat
$250+
Exposure across ONE specific event
Small logo on middle tier of website
Small logo on strength event banner
Small logo on strength event t-shirts
XYL attracts a highly targeted community of women and girls who are passionate about pushing their limits, building resilience, and embracing personal growth through fitness and mindset transformation
OUR AUDIENCE
Women ages 25-45 with expansion strategy to reach collegiate demographic
Highly active in fitness, wellness, and personal growth
Athletes age range from 7-72 years old
76% female, 41% ages 25-34
865+ competing athletes annually
41% have 0-1 years of strength training experience
OUR NUMBERS
960+
Women empowered through coaching, events, and membership
972+
Personal records smashed at events
3000+
Spectators projected for 2025 live events
UPCOMING 2025 XYL EVENTS
Air, Fire & Ice
February 8th, 2025
Columbus, Ohio
All-Women's Lifting
March 22nd, 2025
Locations TBA: 5 Venues
Operation SEAL
April 5th, 2025
Columbus, Ohio
XYL 2025 SUMMIT
May 17th, 2025
Columbus, Ohio
Operation Sandstorm
July 19th, 2025
Virginia Beach, Virginia
9/11 Stair Climb
September 11th, 2025
Columbus, Ohio
Hike Mount Marcy
October 4th, 2025
Keene, New York
All-Women's Lifting
October 25th, 2025
Locations TBA: 5 Venues
We are so grateful to those that partner with us to make these events happen.
OUR SPONSORS
YOUR BRAND. OUR COMMUNITY.
Seek the edge of your comfort zone.
OUR XYL FAMILY
What Our Sponsors, Athletes & Hosts Say...
“Transformative & life changing"
"Yesterday I witnessed so many women stepped into their power as a STRONG female.
...myself included.More than a year ago I made a declaration to myself.. I was going to join a powerlifting meet.
I did it. AND I couldn't have picked a better event to make it MY FIRST. XYL & Kelsey Lensman THANK YOU. THANK YOU. THANK YOU.
The entire day, every attempt, every moment of hype, all the support, all the love.. it was magical."
-Alyssa, Event Athlete
"XYL will always have a place in my heart."
"XYL will always have a place in my heart. Taking my “I think I can do it” to having the confidence to KNOW I can! It’s more than about just lifting weights. It’s about doing hard things and being so proud of yourself afterwards. The encouragement, the energy, the support I’ve received outside of competing has been amazing."
-Jess, Event Athlete
"The XYL Meet was life changing"
"The XYL Meet was life changing. When you do hard things and prove to yourself YOU Can Do Hard Things your confidence grows by leaps and bounds AND you inspire those around you without event knowing. SIGN UP. Best. Decision. Ever!"
-Jane, Event Athlete
"I'm so thankful you brought us in on this"
"Can't tell you enough how amazing today was! I'm so thankful you brought us in on this!"
-Erin, Event Host
A VIDEO IS WORTH A THOUSAND WORDS
CHECK OUT OUR PREVIOUS EVENTS
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
Our Mission
The core problem many women face isn’t just physical—it’s a mindset of limitation. Too often, women doubt their own strength, resilience, and potential.
Xpand Your Limits (XYL) exists to shatter those doubts.
At XYL, we empower women to
push past their comfort zones
through nationwide events, including all-women’s strength, endurance, outdoor, and resilience challenges. These experiences aren’t just workouts—they are transformational journeys that show women they are capable of far more than they ever imagined.
But XYL is more than just events. Through our coaching programs in fitness, nutrition, and mindset, we help women build not just physical strength, but mental toughness and unshakable confidence.
At XYL, we don’t just train bodies. We build belief.
-Founder, Kelsey Lensman
JOIN US
READY TO EMPOWER WOMEN?