BECOME AN XYL EVENT HOST
IMPACT | DETAILS | BENEFITS
Impact Your Community
Host an event that positively impacts your community, encourages friendly competition in a supportive environment, and actively engages local members
100% female events
Primary ages 20-55 with an average age of 34 years old
41% are 0-1 years lifting, 47% 1-3 years lifting
Enhance Gym Presence
This will enhance your gym’s visibility by attracting local potential clients and members to your facility as both participants and spectators. It’s an ideal way to showcase your gym.
30-50 female athletes/event
70+ spectators/event
Our team will do outreach to local athletes
Make a Profit
Gym's receive 100% of all-admission door money. This can create a financial impact of hundreds and thousands of dollars for the gym... minus the headache of event management.
100% all-admission door money
Opportunity to sell gym merchandise or co-branded merchandise
Dependent on event size, $500+ in profit
Media Exposure
Your gym will have media exposure across our platforms as well as receive content back including your gym's logo and athletes. We will also provide social posts and content for your event.
46k+ views on our Xpand Your Limits Instagram
9,000+ engaged followers on XYL and founder's social media
84.9% women follower's on XYL Instagram
HOSTING AN XYL LIFTING EVENT
WHAT IS IT
HOST a ONE-DAY XYL EVENt
IN YOUR CITY
Host a one-day, in-person event with a high energy, competitive, and supportive environment
Host gym will lead and run the XYL event, while the XYL team will run all the back-end and be heavily involved along the process to set host gym up for success (see below for more details)
Similar to a traditional powerlifting meet with three attempts for squat, bench, and/or deadlift (depending on event type)
ALL-WOMEN LIFTING EVENT
ALL AGES + LEVELS
Women of all ages and experience levels ranging from absolute novice all the way to professional, seasoned athletes
Each athlete will have 3 attempts to hit their highest weight at squat, bench, and deadlift (depending on event)
Competitors will be divided into flights depending upon their division selection & opening weight attempts
No weigh-ins: Self-selected classes based upon experience level
No federation/membership payment
HOW HOSTING WORKS
THE DETAILS
XYL Team will handle all the back-end registration, award and lifter bags, majority of sponsorships and marketing for the event
Host gym will lead and run the XYL event, while the XYL team will run all the back-end and be heavily involved along the process to set host gym up for success (see below for more details)
Host gym is responsible for generating $500 in sponsorships, as well as securing at minimum 20 athletes
Overall Projected time of 9a-3p
XYL EVENT HOST STEPS
01.
APPLY BELOW
Apply at our Host Interest form below
02.
BOOK A CALL
You will then be directly to book a call with our team after application submission.
03.
HOST AN EVENT!
Our team will discuss host process and steps to see if it's a fit for you and your community!
GYM HOST BENEFITS
FINANCIAL
-100% of all admission-door money goes to the gym. XYL team has zero handling of door money. Ex. $10/person at the door - 50 people: $500, 100 people: $1000
-Receive 15% of revenue from any additional XYL Merch sold at your gym during the event
-Ability to sell your own merchandise/apparel at your event
EXPOSURE
-Your gym logo will be included in all of our marketing, social media, and advertising materials fr this event
-Local Exposure: Bring local potential clients/members into your gym for an event as athletes or spectators.
-XYL Gym Affiliate: You will be on our XYL gym list that will be available to all of our clients, athletes, and website.
COMMUNITY
-Create an empowering exciting event for your community
-Give women in your gym the opportunity to compete with one another in a supportive and competitive environment
CONTENT
-Our XYL team will create social media posts, story posts, and content to use for free for your gym
-Content package: As we finalize a photographer and/or videographer, your gym will have access to all of the content for free
We are so excited that you are interested in hosting an event! We would love to talk with you more about the details and see if we'd be a good fit for each other. Please fill out the few questions below and we will contact you shortly!
If needed, please contact us at the emails below: [email protected]
Lastly, please book a call with the XYL Team to talk about hosting an XYL Event below!
If no times work please email Kelsey at [email protected] to find a better time
HOW HOSTING RUNS
GYM HOST & XYL RESPONSIBILITIES
WHAT XYL IS RESPONSIBLE FOR:
LIFTERS:
Providing Backend Competition Hosting through Competition Corner and backend systems
Providing Registration Process
Registration Form
Participant Waivers
Volunteer Form
Volunteer Waivers
Completing All Primary Lifter Communication
Providing Awards & winner bags (prizes included!) for each division
Providing Scoring software/system for your specific meet ready to go 72 hours prior
Designing, Ordering, and paying for Lifter Shirts
Providing Athlete Facebook community and back-end support to answer any lifter questions and information
MEDIA:
Creating all digital and media marketing content available for use
Platform backdrop Banner for each event
VOLUNTEER & HOST:
Supporting the host with the Host Portal & Guide to review exactly how the event is ran, set up, and complete with event checklists
Educating and preparing host and judges for event
Designing, Ordering, and paying for Volunteer and Judge Shirts
SPONSORSHIPS
Securing primary product and financial sponsorships for the event
Creating message template for hosts to communicate with local sponsorships
SOCIAL MEDIA
Creating downloadable templates for social media marketing: logo, IG/FB story posts & IG/FB posts
Promoting event on social media
WHAT GYM HOSTS ARE RESPONSIBLE FOR:
LIFTERS:
Provide a clean gym with access to all equipment needed for the event and access to 1-2 clean on-site restrooms
Execute event including event set up and awards ceremony completed on the day of the event
Layout event in gym as agreed upon in event checklist
Adhere to all event rules, restrictions and goals and provide highest judging standards
MEDIA:
Market locally fill event roster: reach out to local gyms, athletes, etc. in the area for the event
Must guarantee at minimum 20 athletes signed up
VOLUNTEER & HOST:
Providing Onsite Volunteers: Our team will provide training
3 Judges
4 Plate Loaders/Spotters
Minimum 3 Additional Volunteers for Check-Ins, Scores Table, and Announcing
Provide a snack (if not sponsored)
SPONSORSHIPS
Secure minimum $500 Financial Sponsorships through XYL Sponsor Packages
Templates will be provided on how to share/communicate sponsorships
Based on approval: have local vendors set up at your lifting meet site
SOCIAL MEDIA
Promote event alongside us on social media
EQUIPMENT NECESSARY
GYM EQUIPMENT
Clean Gym with access to 1-2 onsite restrooms
One power bar
One deadlift bar
Two clips
Weights (plates) in pounds
specifically to keep it uniform across all meets
2-2.5lbs
2-5lbs
4-10lbs
2-25lbs
4-45lbs
2-10 lbs bumper plates
Preferred:
2 additional 15 lb bumper plates
2 additional 25lb bumper plates
Squat rack
Bench rack
Deadlift platform/area
OTHER ITEMS
One computer
One TV (ideally 2)
Two tables
5+ Chairs
HDMI Cord or AppleTV
Extension Cords
First Aid Kit and/or medical staff onsite
Optional:
Additional Lifter Belts
Chalk
Speaker and/or PA System
Additional Lights
WHAT WE LOOK FOR
Gym that has a great sense community
Gym owner that works collaboratively with others
Gym or local groups that has women interested in competing and supporting one another
Mission-driven, passionate individuals that want to encourage and inspire women to step out of their comfort zone
OUR NUMBERS
960+
Women empowered through coaching, events, and membership
972+
Personal records smashed at events
100+
Average attendance at our events
UPCOMING 2025 HOSTING OPPORTUNITIES
All-Women's Lifting
March 22nd, 2025
Locations TBA: 5 Venues
All-Women's Lifting
October 25th, 2025
Locations TBA: 5 Venues
If you needing a different date than listed above, please submit the form and click "prefer a different date"
We are so grateful to those that partner with us to make these events happen.
OUR SPONSORS
YOUR GYM. OUR COMMUNITY TOGETHER.
Seek the edge of your comfort zone.
OUR XYL FAMILY
What Our Host & Athletes Say...
“Transformative & life changing"
"Yesterday I witnessed so many women stepped into their power as a STRONG female.
...myself included.More than a year ago I made a declaration to myself.. I was going to join a powerlifting meet.
I did it. AND I couldn't have picked a better event to make it MY FIRST. XYL & Kelsey Lensman THANK YOU. THANK YOU. THANK YOU.
The entire day, every attempt, every moment of hype, all the support, all the love.. it was magical."
-Alyssa, Event Athlete
"XYL will always have a place in my heart."
"XYL will always have a place in my heart. Taking my “I think I can do it” to having the confidence to KNOW I can! It’s more than about just lifting weights. It’s about doing hard things and being so proud of yourself afterwards. The encouragement, the energy, the support I’ve received outside of competing has been amazing."
-Jess, Event Athlete
"The XYL Meet was life changing"
"The XYL Meet was life changing. When you do hard things and prove to yourself YOU Can Do Hard Things your confidence grows by leaps and bounds AND you inspire those around you without event knowing. SIGN UP. Best. Decision. Ever!"
-Jane, Event Athlete
"I'm so thankful you brought us in on this"
"Can't tell you enough how amazing today was! I'm so thankful you brought us in on this!"
-Erin, Event Host
A VIDEO IS WORTH A THOUSAND WORDS
CHECK OUT OUR PREVIOUS EVENTS
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
All-Women's Lifting Event
Meet the Founder
Kelsey Lensman
Hey! I'm Kelsey Lensman and the founder of EmpowHER Fitness. Through my fitness journey of being a 5x bodybuilding competitor, 3x powerlifting competitor, and competing in a bunch of other events I've realized that I'm capable of so much more than I ever imagined. It's my goal to create experiences for women to do the same.
Last year I finished a national campaign I created called Mission48 where I competed in 48 different fitness competitions in 48 states in 48 days to inspire women to push their limits, do hard things, and build self-confidence. I partnered with a ROX, Ruling Our Experiences, a 501c(3) organization that develops confident girls who can control their own relationships, experiences, decisions, and futures. We were able to fund over 130 girls for their program.
It's our mission through our events to show women that they are capable of so muhc more than they would have thought. I appreciate you supporting our #buildingstrongwomen movement.
JOIN US
READY TO EMPOWER WOMEN?